Press Release
Taipei
09.August 2006
Star pitcher Lin En-yu takes to the catwalk for DHL
First fashion show in Taiwan by an express and logistics company
DHL, the world's leading express and logistics company, today held a fashion show to launch its new corporate uniform. The new uniform brings together a unified global image for DHL in over 220 countries and territories. The fashion show is the first in the express and logistics industry. DHL also invited MACOTO Cobras' star pitcher Lin En-yu to be the special guest of the show. Despite it being his first time on the catwalk, clad in DHL's new uniform, he exuded the style and confidence of a seasoned fashion model.
Connie Tang, General Manager, DHL Express Taiwan, said this is a first for DHL Taiwan to hold a fashion show and invite a baseball player as a special guest. DHL has been regularly sponsoring Taiwan's national baseball team since the Athens Olympic Games in 2004. DHL has also provided safe and on-time delivery of the team's equipment to several international tournaments. With DHL's extensive global network and in-depth understanding of local markets, it was able to fulfil the demands of Taiwan's national baseball team.
In his team uniform, Lin En-yu marked the opening of the show by delivering a fast and accurate pitch to symbolize DHL's brand spirit of speed, safety and efficiency. Through an array of well-choreographed light and sound effects, 10 professional models performed DHL's daily missions in different climatic settings to display the variety of DHL's new uniform. At the high point of the show, Lin En-yu stepped out of a DHL courier van donned in DHL's new uniform to communicate DHL's professionalism and its passion for the services it provides.
Lin En-yu has represented Taiwan's national team in various international tournaments, including the Olympic Games, the World Cup and the World Baseball Classic. He expressed his thanks to DHL for its support of Taiwan baseball, as the company has played a crucial role, such as in providing express and logistics support, when the national baseball team participates in international tournaments.
DHL has regularly sponsored sporting events, from the delivery of equipment for Taiwan's baseball team, to being the designated express and logistics company for Major League Baseball in the U.S. DHL is also the logistics partner for Formula 1 races, among others.
Connie Tang, General Manager, DHL Express Taiwan, said this is a first for DHL Taiwan to hold a fashion show and invite a baseball player as a special guest. DHL has been regularly sponsoring Taiwan's national baseball team since the Athens Olympic Games in 2004. DHL has also provided safe and on-time delivery of the team's equipment to several international tournaments. With DHL's extensive global network and in-depth understanding of local markets, it was able to fulfil the demands of Taiwan's national baseball team.
In his team uniform, Lin En-yu marked the opening of the show by delivering a fast and accurate pitch to symbolize DHL's brand spirit of speed, safety and efficiency. Through an array of well-choreographed light and sound effects, 10 professional models performed DHL's daily missions in different climatic settings to display the variety of DHL's new uniform. At the high point of the show, Lin En-yu stepped out of a DHL courier van donned in DHL's new uniform to communicate DHL's professionalism and its passion for the services it provides.
Lin En-yu has represented Taiwan's national team in various international tournaments, including the Olympic Games, the World Cup and the World Baseball Classic. He expressed his thanks to DHL for its support of Taiwan baseball, as the company has played a crucial role, such as in providing express and logistics support, when the national baseball team participates in international tournaments.
DHL has regularly sponsored sporting events, from the delivery of equipment for Taiwan's baseball team, to being the designated express and logistics company for Major League Baseball in the U.S. DHL is also the logistics partner for Formula 1 races, among others.

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