DHL, the world's leading express and logistics company, today held a fashion show that fuses concepts of the express and logistics industry with fashion, while showcasing a unified brand image in over 220 countries. The launch of DHL's new uniform is geared toward strengthening the company's brand image and spirit; the new uniform's colour scheme exemplifies DHL's creativity, while the uniform's prominent logo, special features, and environmentally friendly material help it further stand out from the crowd!

Connie Tang, General Manager, DHL Express Taiwan, said DHL's uniform is in “Post yellow”, red and muted dark blue. Post yellow is the corporate colour of DHL's mother company Deutsche Post World Net and represents DHL's corporate vibrancy; red is the colour of DHL's logo and symbolizes DHL employees' passion for service; the subtlety of muted dark blue epitomizes DHL's professionalism.

In addition to its comfortable and environmentally friendly material that affords wearers a high degree of manoeuvrability, DHL's new uniform collection includes clothing for a range of climate conditions: clothes including jackets, trousers, polo shirts, blazers, and accessories like scarfs and winter caps. The garments have a host of useful features for couriers, such as spacious cargo pockets for technical equipment, adjustable waistbands, and reflector stripes for added security. In addition, each courier dons a back-brace to protect their backs when lifting heavy shipments.

New uniforms for all 110,000 DHL employees worldwide used 2,133 kilometres of fabric, nearly 2 million zippers with a total length of 536 kilometres, over 3.5 million buttons, and 285,566 kilometres of yarn, equal to seven times around the Earth.

Ms. Tang said DHL began the new uniform rollout in August 2005, for over 110,000 employees, which includes 1.4 million garments in over 220 countries. In Taiwan, 615 Operations staff have been issued the new uniforms, totalling over 8,000 polo shirts, 3,700 pairs of trousers, 1,200 pairs of shoes and 700 caps.

The fashion show also represented an unprecedented challenge to the 10 models on the runway who, in addition to wearing the uniforms of the DHL couriers and in-house Operations staff, had to perform their tasks. They delivered packages by motorcycle and simulated the DHL office environment by holding files, which showcase the unique features of DHL's new uniform while reinforcing the brand's professional image passion for service.

Ms. Tang said as speed and professionalism are the most important attributes of a global express company, the fashionably designed new uniforms in Post yellow and red will help DHL employees stand out from the crowd as ambassadors of a strong brand. Uniforms across all industries reflect a company's culture and corporate philosophy but vary widely in their colours and styles. In comparison to the global express industry, the airline industry uses dark green and blue, or gray with a touch of red to communicate its focus on safety, friendly service, and comprehensive passenger service network; the banking industry uses corporate wear – such as uniforms with traditional cheongsam-style collars and white blouses with red polka dots – to epitomize stability, professionalism, and reliability. Uniforms are no longer a boring requirement of work, but an attractive and fashionable outlet for employees.