DHL, the world's leading express and logistics company, has been ranked as the top Taiwan Ideal Brand in the ‘International Express & Logistics’ category for the sixth consecutive year in an annual brand survey conducted by Taiwan’s Management Magazine. Based on this year’s result, DHL’s consumer preference grew by 7% compared with last year, while enlarging its lead over its competitors to 17 percentage points. Management Magazine has conducted the Taiwan Ideal Brand survey in January every year for the past 22 years, and with a scope of 93 different product categories, the Taiwan Ideal Brand survey is the most highly regarded survey of its kind in Taiwan.

“We are honoured to receive this award for the sixth straight time. Winning the award in such a competitive express and logistics market like Taiwan underscores DHL’s service excellence, and we are committed to satisfying the growing needs of our customers through innovative service offerings,” said Stuart Whiting, General Manager of DHL Express Taiwan.

DHL Express Taiwan is committed to communicate to customers about our brand and services via holistic integrated marketing activities. In 2006, DHL sponsored and promoted the blockbuster movie “Mission Impossible 3” with a series of dynamic activities including TVC, Gala Premiere, and promotion to customers. DHL Express Taiwan also held the first ever industry new uniform launch fashion show to demonstrate new DHL collection which embraces the professional spirit of the services it provides and its industry-leading brand image, around the world.

As the market leader, DHL Taiwan has initiated two awards to recognize contributions in business and academic fields – the most regarded awards the Taiwan Business Awards and the industry only the DHL Thesis Awards in Supply Chain Management. The Taiwan Business Awards are aimed to recognize outstanding businesses and non-profit organizations for its effort of improving social well-being. The Thesis Awards are targeted to further upgrade Supply Chain Management researches in Taiwan. As for promoting Taiwan’s national sports, baseball, DHL Taiwan is the exclusive sponsor of Chinese Taipei Baseball Team by fully supporting delivery services of baseball equipments for the national team. With all these collective marketing efforts, the market leader image of DHL Taiwan is firmly dominated.

In order to provide the best service to customers, DHL Express Taiwan in 1999 launched the Anchor Investment Program toward the continuous upgrade of facilities and service quality. DHL has 10 service centres throughout Taiwan to cater to customers located in major commercial areas. In addition, DHL was the first in the industry to partner with convenient stores and gas stations when it expanded its service network to over 4,300 7-ELEVEn convenient store outlets, as well as Formosa gas stations.

In addition, DHL has been awarded Best Express Operator for 20 consecutive years at the Asian Freight & Supply Chain Awards (AFSCA). The award underscores DHL’s commitment to providing superior services and strengthens its leading role in Asia Pacific. Moreover, DHL is the first express and logistics company to win the Asia Platinum Award in the Airfreight/Courier Service Category for the second consecutive year. In 2006, DHL was received multiple awards, namely Express Operator of the Year, Airfreight Forwarder of the Year, and 3PL Operator of the Year, consolidating DHL’s leadership position in the express and logistics industry in Asia Pacific.

Mr. Whiting added that consumers’ satisfaction with brands is built on the ability of services to address consumers’ unique needs. In the new year, DHL reaffirms its ‘Customer First’ philosophy, and will focus on providing customized supply chain solutions, and continue to deliver fast, convenient, and secure services.